OkCupid reminds us - the internet is not a dating app, OkCupid is!

Ever experienced unknown people sliding into DMs on a platform meant for professional networking or just socializing? International dating app, OkCupid thinks you could do better especially if you are looking for a meaningful relationship and want to find your kind (of love). OkCupid was built on the foundation of celebrating individuals in all their glorious, quirky details and with their latest campaign Love Is... , OkCupid reclaimed  love for Indian millennials and celebrated that idea that every person is seeking a different kind of love - from romantic dates to sharing memes, and that uniqueness is valid, accepted and deserves to be celebrated. While there might not be second thoughts on accepting that platforms  like Spotify helps you find your kind of music or OTT platform like Disney Hotstar lets you find your kind of entertainment, OkCupid is the one platform that will help you find your kind of love. 

With a bunch of fun creatives, OkCupid reiterates the fact that every other social media or online platform is not a dating app and gives voice to their user's frustration in being disturbed while they are job hunting or thinking of their next meal. As 2020 is coming to an end bringing many unprecedented events to the fore, OkCupid witnessed a silver lining amongst dating Indian millennials who started to concentrate more on discovering romance and compatibility with a potential partner. The idea behind releasing these fun but relevant creatives is to reiterate that there is a dating app that understands you for who you are and helps you find your kind- OkCupid! There is no surprise in the serendipity of meeting people online on an app that outlines your beliefs, values and quarks, at the heart of the experience.