Ola Cabs Rebrands as Ola Consumer

Ola Cabs has unified its diverse businesses—Ola Electric, Ola Cabs, Ola Share, AI startup Krutrim, an upcoming battery cell venture, quick commerce, Ola Coin, and more—under a single brand, now rebranded as Ola Consumer.

Initially focused on ride-hailing, the company has since expanded into a broad array of consumer services, with this rebranding marking its ascent up the value chain.

CEO and founder Bhavish Aggarwal announced the rebranding at Ola Electric's annual event 'Sankalp,' emphasizing that Ola Consumer aims to enhance the accessibility, affordability, and efficiency of e-commerce by offering a wide range of consumer services.