OMD gets media mandate from Multi Screen Media

OMD India has won the media duties for Multi Screen Media beating MediaCom who had a decade old association with the group, in a multiagency pitch.

In conversation with Adgully Danish Khan, VP Marketing, Sony Entertainment Television shared his views on the new association and said, "We are happy with the new association, OMD is the new agency and has done well in the past and we are looking forward to a good relationship."

He also shared, off the records the account size is around Rs 60 crore. On asking about the distribution of the media, Khan, said, "the agency will be looking into the matter but as of now nothing is planned and we will be working on it." About the share of new media, Khan, said, "We have been very successfully using the digital space for last three years and we will continue with it."

OMD India will take care of all the media works but outdoor media will be handled by Media Cirle for the group.