Online Ads & Data Privacy: Over 70% consumers want their data to be deleted

A recent survey, titled ‘Public Perception of Online Ads and Data Privacy in India’, conducted by Quizzly.ai sheds light on the public’s perceptions and concerns regarding online advertisements, data privacy, and data retention practices in India.

The report, the result of real-time data on public perception of online ads and data privacy, recommends that companies adopt more transparent practices and implement robust consent mechanisms to rebuild trust with users.

Key Findings:

Discomfort with Unsolicited Ads: The survey revealed a general unease with online ads that do not seek user permission, especially among younger age groups.

A significant 63% of respondents found such ads “very annoying” and believe they should be controlled.
Younger respondents (18-34) were slightly more accepting (11%) of these ads compared to older groups.
Notably, female respondents showed no acceptance of online ads that do not ask for permission.

Importance of Data Privacy: A substantial majority (85%) of the respondents emphasized the importance of controlling access to their personal data.

This sentiment was particularly strong among those aged 45 and above, with 100% expressing concern.
Male respondents showed slightly higher concern (85%) compared to females (77%).

Concerns over Data Retention: The survey also highlighted a notable concern about companies retaining data from inactive users.

Overall, 21% of the control group expressed concern about this practice.
Younger respondents (18-34) were more concerned (26%) compared to older age groups.
Male respondents showed a higher level of concern (24%) compared to females (10%).
The survey shows that 56% of respondents believe companies should delete their data if they're not active.

Recommendations: Based on these findings, the report recommends that companies should enhance transparency and user consent mechanisms to address privacy concerns and improve trust.

The survey underscores the public’s growing awareness and concern regarding online advertising practices and data privacy in India. The findings emphasize a need for companies to be more transparent and considerate of user preferences, especially regarding consent for online ads and data retention policies.

The study gathered responses from 509 participants across different demographic groups.

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