Online news consumption surpasses TV in Ireland

Creative Market
Creative Market

A new report shows a significant shift in how Irish people consume news. For the first time, online news (excluding social media) has become the most popular source (33%), surpassing television (31%). This trend is driven by younger demographics, especially 18-24 year olds, who are increasingly paying for online news content (up 7% to 26%).

While overall trust in news dipped slightly, some outlets like RTÉ and The Irish Times saw a rise. However, concerns about online misinformation are growing, with 71% expressing worry.

Key Findings:

Shifting Source: Online news is now the leading source of news in Ireland.

Younger Audience Leads: Young adults are driving the online news trend and are more likely to pay for it.

Trust Fluctuates: Trust in news dipped slightly, but some outlets gained trust.

Misinformation Concerns Rise: A growing number of people are worried about spotting fake news online, particularly regarding the Israel-Palestine conflict.

AI in News: Over half are uncomfortable with AI-generated news with minimal human oversight.

Looking Ahead:

The report highlights the need for media to adapt to the online shift while maintaining trust and addressing misinformation. Initiatives are underway to support quality journalism in Ireland.

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