Opening Image launches ‘Magic Makers’ campaign for Anil Kapoor's Subedaar

Opening Image Films, the creative studio helmed by director Suresh Triveni (Tumhari Sulu, Jalsa, Subedaar) and backed by Vikram Malhotra-led Abundantia Entertainment, has  announced the launch of its unique initiative, the ‘Magic Makers’ campaign. This industry-first initiative shines the spotlight on the often-overlooked crew members whose relentless dedication is of critical importance in bringing films to life, yet their names and contribution mostly go unrecognised. Making this a policy initiative at both Abundantia Entertainment and Opening Image, the initiative debuts with Anil Kapoor’s much-anticipated action-drama Subedaar, introducing the heroes behind the magic of filmmaking.

As part of the ‘Magic Makers’ campaign, a series of engaging social media posts will introduce fans to the talented crew members of Subedaar, offering a glimpse into their world and their invaluable contributions to the film. From the Unit Production Manager to the Gaffer responsible for perfect lighting, from the Catering Manager to the Director’s Assistant, this initiative aims to give due recognition to these behind-the-scenes stars. The campaign begins by featuring Vinay Singh, Unit Production Manager, Abdulla Chowdhury, Gaffer, Vikram Dahiya, Action Director, Ram Vhanale, Head - Production Support and will bring forth a multi-discipline set of individuals. 

Speaking about the campaign, Suresh Triveni, Founder of Opening Image & Director Of Subedaar, whose brainchild this campaign is said: “Making movies is a collaborative effort and there’s an entire army of talented professionals who work tirelessly behind the scenes to turn a director’s vision into reality. With this campaign we aim to  introduce these amazing people to the world and celebrate their artistry, dedication, and passion. It’s their behind-the-scenes efforts that breathe life into every frame of the film. Starting this journey with Subedaar is a privilege because this story, like my team, is rooted in grit, commitment, and the pursuit of excellence. Through this initiative, we hope to inspire the industry to acknowledge the people who make our dreams come alive.”

Vikram Malhotra, Founder & CEO of Abundantia Entertainment, shared his thoughts: "I absolutely loved the idea of this campaign ever since Suresh first shared this with me! For me, film-making is a team sport where the Director is the captain of the team but the other players are of unique and significant importance, too. It’s about time that we recognised the amazing people who go into making a film happen and bring them into the limelight that they deserve. I am immensely proud to support this initiative and to see it launch with a film as special as Subedaar.”

Anil Kapoor, the lead actor of Subedaar and who’s seeing this campaign unfold closely, added: “As actors, we get the privilege of being the face of the film, but it’s the crew that forms the backbone of the process. Subedaar, or for that matter any of the films that I have been a part of across the decades, wouldn’t have been possible without the expertise, dedication, and love of every individual on set. I’m proud that Suresh and Vikram are launching this initiative with my film.”

Set in the Indian heartland, the powerful action drama follows Subedaar Arjun Maurya as he grapples with the challenges of leading a civilian life, navigates a strained relationship with his daughter and confronts societal dysfunction. Once a soldier who fought for the nation, Subedaar must now battle enemies within to protect his home and family. 

Led by the legendary Anil Kapoor in the titular role, Subedaar also features Radhikka Madan in a key role of his daughter Shyama, along with an exciting ensemble cast essaying unique characters, which also includes an unhinged antagonist. The acclaimed director of Jalsa and Tumhari Sulu, Suresh Triveni, directs this adrenaline-fueled action drama.

Subedaar, recently wrapped up its outdoor schedule in UP where the crew shot in several never-seen-before locales across Lucknow, Kanpur and Agra with shooting set to resume in Mumbai in January 2025.