Orbit8 Media launches Shaitaan Fragrance with Tanuj Virwani

Orbit8 Media has launched its latest game-changing campaign for Shaitaan, a bold new fragrance line for men. This launch went live today, throwing a light on Orbit8's unmatched ability to blend creativity, technology, and data to create impactful campaigns resonating deeply with audiences.

Using its disruptive approach to digital marketing, Orbit8 Media took charge of the Shaitaan campaign, leveraging its deep expertise in digital strategy to create a visually striking, high-energy experience. The campaign encapsulates the daring and unapologetic essence of Shaitaan, setting the stage for a truly unique fragrance.

"We’ve gone all in on this campaign,” said Rahul Vashistha, Founder & CEO of Orbit8 Media. “At Orbit8, we don’t just follow trends; we create them. Shaitaan is not just another fragrance; it’s a statement. Our creative team conceptualized and executed this campaign with precision and passion, capturing the boldness of Shaitaan’s tagline, ‘For cute devils called MEN.’ With Tanuj Virwani leading the charge as the brand ambassador, this campaign perfectly reflects our philosophy: push boundaries, stay ahead of the curve, and make an impact. This digital launch marks the start of something big, and we’re excited to be at the forefront of it”.

Varun Tejwani, founder of parent company Indishrestha, expressed that the launch of Shaitaan marks a bold new chapter in the world of men's grooming, entering a niche category of sexual wellness and mood-building—a challenging space that requires both innovation and respect for audience sensibilities. "We are now available on all leading online platforms, including Amazon, Flipkart, Meesho, and our own website. Orbit8 Media’s marketing genius and creative team have managed to pull this off seamlessly. We couldn't have chosen a better partner to bring this vision to life. Orbit8 has everything it takes to elevate the brand, and with Tanuj Virwani as our brand ambassador, we’re excited to invite men everywhere to unleash their inner 'Shaitaan.'"

Brand ambassador Bollywood star Tanuj Virwani last seen in murshid on zee5 and is co-host for  splitsvilla brings the Shaitaan brand to life with his magnetic presence, embodying the modern man’s confidence, charm, and playfulness. Orbit8 Media’s expertise in digital strategy ensures that every aspect of the campaign, from its creative visuals to its targeted digital outreach, is designed to captivate and engage audiences.