Oriflame names Niklas Frisk as MD India and Head of South Asia business

Oriflame India, wholly owned subsidiary of Oriflame ' Swedish Cosmetics major announced the appointment of Mr. Niklas Frisk as their new Vice President and Head of Oriflame South Asia and Managing Director Oriflame India. In his role, Niklas will be taking charge of Or iflame's strategic success in the South Asian region and will be responsible for driving growth and the expansion of the company's market share in India.

With a proven record of dynamic leadership, winning attitude and ability to drive goals and initiatives, Niklas will guide Oriflame India's journey towards world class growth and achieving new heights in sales and brand building. His extensive knowledge and vast experience will also provide a new direction to the company in India.

On his appointment as Vice President and Head of Oriflame South Asia and Managing Director Oriflame India, Niklas Frisk says, "The Indian market is very promising and direct selling industry in India is anticipated to touch Rs 7,120 crores by 2012-2013. Building on our commitment to the nation, Oriflame aims to provide more employment and increase the consultant base to 3 lakhs from the current 2 lakhs by year end. I am pleased to be in a dynamic and vibrant country like India and strive to take the company to next level in the region."

With over 15 years in the paint industry, Niklas is experienced in handling both long term business strategies as well as daily tactics in meeting sales targets. Prior to Oriflame, he has held the position of Senior Vice President at Tikkurila OY, Europe's one of the largest paint supplier.

Niklas holds an MBA from University of Virginia & HandelshÃƒ¶gskolan and a Finance Degree from IHM Stockholm. He likes to spend time with his family and enjoys travelling and sports.