Oscar enters the mobile market

Oscar the consumer electronics brand has entered the Rs. 70,000 crore cellular phone markets by launching mobiles in North and East India where Oscar has a strong presence and will be subsequently launched in rest of India.

"Our foray into the telecom vertical is in keeping with our vision to provide consumers with high quality products at unmatched prices by following a no-frills policy. Our vision is to introduce the most affordable handsets in India keeping in mind the features to price ratio" said Mr. Satish Verma, Chairman, Oscar Group.

"Currently about 50% of Indians are on ULCH (ultra low cost handsets). We therefore saw a great opportunity for Oscar which has a strong track record in the Value for Money (VFM) segment. We will look to build a strong presence in the semi-urban and rural market, where the prominence of both subscribers and operators is rapidly increasing, besides the burgeoning urban market" he added.

Backed by 25 years of trust, brand Oscar has been credited in the consumer electronics industry for opening up the value-for-money market and for introducing a perfect mix of features with the right price points. Oscar today remains a significant player in this segment across product categories like CTVs, DVDs, Home Theatre Systems and Multi-media speaker systems. Synonymous with good quality products that provide years of value to consumers, brand Oscar was the first in the market to introduce CTV`s, VCD Players, DVD`s and multimedia speaker systems at real value prices, in the last decade.