OTT sector expected to grow at a CAGR of 23% in 2025: Kaushik Das

Authored by Kaushik Das, CEO & Founder, AAO NXT, Odisha’s first independent OTT platform.

As we step into 2025, India’s OTT landscape is evolving at an unprecedented pace, with regional content becoming a driving force in the digital entertainment revolution. With an ever-expanding internet user base and a growing appetite for diverse, culturally-rich content, the potential for platforms like AAO NXT to reshape how audiences connect with their heritage has never been greater.

At AAO NXT, we recognize this as a defining moment to lead the charge in offering original, regionally curated content that not only entertains, but also preserves and promotes the cultural fabric of Odisha and beyond. Our commitment to showcasing Odisha’s rich history through innovative storytelling is resonating with millions, creating an engaged audience that seeks both authenticity and fresh perspectives.

With the OTT sector expected to grow at a CAGR of 23%, the demand for localized content is set to skyrocket, making this an exciting time for platforms that cater to niche yet highly passionate audiences. As we expand our reach, we’re dedicated to creating stories that inspire, entertain, and empower the next generation of content creators and viewers.

As India continues to embrace digital platforms, AAO NXT is poised to be at the forefront of this cultural revolution. We look forward to shaping the future of entertainment in India and bringing Odisha’s stories to global audiences in 2025 and beyond.