Outbrain’s GTC in India is set to make significant impact on adtech

In this interview with Adgully, Mazi Ravid, VP, People & Culture, Israel, APAC, offers a compelling perspective on Outbrain’s decision to establish a Global Talent Center (GTC) in India. She delves into the center’s specific goals, its contribution to Outbrain's overall strategy, and its impact on the Indian tech landscape. The interview also explores Outbrain's vision for future collaborations and project development within the GTC.

What are Outbrain's specific goals for establishing a GTC in India? How will this center contribute to Outbrain's overall strategy for innovation, operational excellence, and market expansion?

As a leading technology platform that drives business results by engaging people across the open internet, Outbrain has established a GTC in India to drive innovation and expand its global market presence. In addition, the rich pool of highly skilled technology professionals in India will allow the organization to accelerate its innovation pipeline and maintain its competitive edge in the digital advertising space.

The GTC will contribute to Outbrain’s overall strategy for innovations by fostering a collaborative environment where new ideas and technologies can be rapidly prototyped and deployed. By establishing a strong presence in India, Outbrain aims to better serve its clients worldwide and drive sustainable growth in the highly competitive digital advertising industry.

How will the GTC contribute to job creation and skill development in the Indian tech sector?

The establishment of Outbrain’s GTC in India is set to make a significant impact on job creation and skill development within the Indian adtech sector. Since the GTCs establishment, Outbrain has created numerous high-skilled job opportunities, ranging from engineering and data science to AI and machine learning roles. 

Moreover, the GTC will contribute to skill development by offering extensive training and professional development programs. Outbrain plans to foster a culture of continuous learning and innovation, equipping its employees with the latest skills and knowledge in emerging technologies. By investing in local talent, Outbrain’s GTC will play a pivotal role in elevating the technical expertise and capabilities of the Indian workforce, ultimately contributing to the growth and advancement of the country's tech industry.

Does Outbrain foresee any potential collaborations with local educational institutions or tech communities in India?

Outbrain is very keen on exploring potential collaboration with local top-tier engineering educational institutions or tech communities. However, we believe that the timing for such initiatives will be more appropriate as we progress with our current strategic priorities. We look forward to these opportunities in the near future.

Can you share some insights into the key projects and innovations planned for the GCC?

Outbrain’s GTC in India supports the organisation’s overall efforts in capacity building and talent development on a global scale. It enables us to scale operations, address skill gaps, and meet growing demand, while maintaining a strong focus on talent retention and development in all markets where we operate. The nature of our company is global and collaborative, allowing teams across the company to work together synergistically, leveraging each other's strengths and expertise to deliver value to customers and stakeholders worldwide.

The GTC in India reinforces our commitment to diversity, inclusivity, and global collaboration, with the ultimate goal of fostering a culture of excellence and innovation that benefits all of our employees and customers worldwide.

How will the GTC in India enhance Outbrain's operational efficiency and global reach?

By tapping into India's vast pool of talented tech professionals, the GTC will optimize resource allocation, thereby improving overall operational efficiency at Outbrain. Its strategic location will also provide Outbrain with greater access to emerging markets in Asia, facilitating market expansion and diversification. This will play a pivotal role in enhancing Outbrain’s operational agility, efficiency, and global reach.

Are there any specific operational areas where the GCC will play a significant role?

The new Outbrain GTC will focus on hiring for various functions, including IT, finance, compliance, data analytics and global customer services and support.