Outreach’s 25th #ORNKnowledge workshop shapes Nepal’s branding future

Outreach marked a significant milestone by hosting the 25th edition of its #ORNKnowledge series, featuring a comprehensive full-day workshop at Vivanta Kathmandu. The event gathered over 50 enthusiastic brand marketers from Nepal’s top global and domestic brands. The session, titled "Uncomplicating Brand Strategy," was led by Shahriar Rahman and Nazia Hasnat from Bangladesh-based Strategy Central, renowned experts in brand consulting and strategy.
Since its inception, the #ORNKnowledge platform, established by Outreach, has fostered a culture of learning, collaboration, and knowledge sharing among marketing and creative professionals. This milestone workshop focused on demystifying the complexities of branding and encouraged participants to return to the fundamental principles of brand strategy.
Key Takeaways from the Workshop
The workshop guided attendees through critical branding questions aimed at sparking creative and strategic insights:
• Who is the brand targeting?
• What are we really selling?
• What’s the brand’s personality?
• What is the extendible idea that captures the brand’s spirit?
Participants, working in groups, presented innovative ideas to promote MOMO, a popular Nepali dish, incorporating creative twists and extendible branding concepts.
Ujaya Shakya, Founder of Outreach, kicked off the session, underscoring the importance of revisiting branding fundamentals: “#ORNKnowledge is a platform for sharing marketing best practices and insights. Today’s workshop offers an opportunity to simplify complex branding ideas, with Shahriar and Nazia’s expertise sharpening our focus and preparing us for future campaigns."
At the conclusion of the workshop, Shahriar Rahman expressed admiration for the participants' creativity and enthusiasm: “This has been one of the most energetic and inventive groups I’ve worked with. The ideas shared today show the vast potential of Nepal’s marketing talent. I look forward to contributing further to the growth of Nepal’s brand marketing ecosystem.”