Over 175+ new brands advertised in 31 matches of ICC World Cup’23: TAM Sports

ICC World Cup’23 witnessed indexed growth of 22% from first 31 matches in terms of average ad volumes per match compared to ICC World Cup’19, as per TAM Sports report on commercial advertising during 31 matches of ICC Men’s Cricket World Cup 2023.

The TAM Sports report further reveals that the count of Categories, Advertisers and Brands grew by 31%, 1% and 26%, respectively, in ICC World Cup’23 compared to ICC World Cup’19 during the first 31 matches from both the World Cups.

In ICC World Cup’23, Perfumes/ Deodorant was the leading Category with 8% share of ad volumes. Perfumes/ Deodorant and Ecom-Wallets were the only common categories between ICC World Cup’23 and ICC World Cup’19 in the first 31 matches.

Also, the Top 5 categories together covered 32% share of the ad volumes during the first 31 matches of ICC World Cup’23.

Among the Top 5 Advertisers, Vini Product was the only common advertiser between ICC World Cup’23 and ICC World Cup’19. The Top 5 advertisers collectively added 31% share of the ad volumes during ICC World Cup’23.

Over 50+ new categories and 175+ new brands advertised in 31 matches of ICC World Cup’23 compared to the same number of matches in ICC World Cup’19.

Among the 175+ new brands, ‘Bharat Petroleum MAK’ was the leading brand, followed by ‘Vi Cellular Phone Service’.