Over 70 Categories, 55+ Advertisers, 140+ brands advertised during Asia Cup 2023: TAM

The recently concluded Asia Cup 2023 registered ad volume growth of 31% compared to Asia Cup 2018 (ODI format), as per TAM Sports analysis of advertising during Asia Cup 2023. The tournament this year also led in the tally of Categories, Advertisers & Brands.

As per TAM Sports report, the match between India and Pakistan garnered the maximum percentage share of ads at 18% among all the Asia Cup 2023 matches.

There were over 70+ Categories, 55+ Advertisers and 140+ brands that advertised during Asia Cup 2023.

The Food & Beverages Sector ascended to the 1st position in Asia Cup 2023 over the previous two tournaments in 2022 and 2018.

Perfumes/ Deodorants and Ecom-Gaming were the top categories present among all the three Asia Cups, that is 2018, 2022, and 2023. The Top 5 Categories – Perfumes/ Deodorant, Paints, Biscuits, Aerated Soft Drink, and Cars – together contributed 43% of the overall advertising during Asia Cup 2023.

Perfumes/ Deodorant was the leading Common Category that was present during Asia Cup 2018, 2022, 2023, followed by Ecom-Gaming.

There were 30+ exclusive categories during Y 2023 over the previous two Asia Cups. Protective Coatings led the list, followed by Washing Powders/ Liquids and Lubricants.

Vini Product was the leading Advertiser in Asia Cup 2022 and 2023 and was placed in the 2nd position in Asia Cup 2018.

Meanwhile, Ad Volumes of Celebrity Endorsed ads grew by 51% in Asia Cup 2023 over Asia Cup 2018, whereas it had decreased by 6% in Asia Cup 2022 (T20 Format).

During Asia Cup’18-23, the highest brand endorsement done by Film Actor followed by Sports Person. Akshay Kumar topped among overall Celebrities and Jasprit Bumrah among Sports Celebrities during Asia Cup 2023.