Parag Milk Foods ropes in Carat

Parag Milk Foods the dairy product company has roped in Carat India as its media AOR. According to the reports, the account is pegged to be at Rs. 12-15 crore. No romal pitch was called for the account.

Reports also suggest that all Aegis Media brands such as Posterscope, Isobar and Carat Fresh would also provide solutions to Parag Milk Foods.

The company claims to manufacture products from 100% cow's milk and the brand is known for its products like Gowardhan Ghee. The company has recently launched a range of milk products including GO cheese in a variety of flavors, GO Cheese powder, Yogurt etc.