Paras Health leads Women’s Day with ‘Her Turn to Fight’ campaign

On International Women’s Day, Paras Health strengthens its commitment to women’s well-being with the launch of ‘Her Turn to Fight,’ a dedicated campaign advocating preventive cancer care and early screenings. With a compelling message—“You’ve fought for everyone. Now fight for yourself.”—the initiative urges women to prioritize their health, focusing on breast, cervical, and ovarian cancer awareness and timely detection.

The campaign is amplified through a month-long digital initiative using the hashtag #HerTurnToFight, encouraging women to share their health journeys, raise awareness, and support those affected by cancer.
Empowering Women through Awareness and Accessibility
Speaking on the initiative, Vineet Aggarwal, Group Chief Operating Officer, Paras Health, stated: “Women are the backbone of our families and society, yet they often neglect their own health. Through ‘Her Turn to Fight,’ we aim to create a movement that encourages women to prioritize preventive screenings and seek timely medical attention. Early detection saves lives, and at Paras Health, we are committed to making screenings more accessible and spreading awareness about proactive healthcare.”
To drive real change, Paras Health introduced a special women’s cancer screening package, covering essential tests for breast, cervical, and ovarian cancers, coupled with a free consultation. Additionally, an HPV vaccination drive and cervical cancer awareness kiosks have been set up across Paras Health facilities to educate women about preventive care.
In a thought-provoking hospital integration, symbolic empty chairs have been placed in hospital waiting areas, each bearing messages reminding women not to delay their health check-ups. These empty chairs serve as a visual representation of the countless women who continuously put their health last, urging every visitor to take action.
‘Her Turn to Fight’ is more than just an awareness campaign—it is a movement designed to foster a culture where preventive cancer care becomes a priority. By leveraging education, community engagement, and accessible healthcare services, Paras Health underscores the critical role of early detection in saving lives.