Pareesa by ChenOne styled by Sahar Atif

“Lifestyle Pakistan” in India encouraged the participation of top Pakistani Life Style & Fashion chain of retail stores “ChenOne”. This leading brand is spreading its wings by taking a leap in the Indian market. ChenOne is famous world over for their home furnishings and recently for their lawn collection “Pareesa”. 

For this project, one of the top designers on the Pakistani Fashion horizon, Sahar Atif took on the responsibility of styling the collection for the runway. Sahar gave her signature free flowing fabric drapes frequently seen on the ramp at the many of the Pakistan Fashion Design Council’s Fashion weeks.

Pareesa’s collection comes across extremely powerful with splashes of color to incorporate within them the festivity of springtime. An abundant use of black and white geometric designs set against funky psychedelic pattern with retro floral imagery in shades of shocking pink orange, ferozi in fact the entire spectrum all come together to the striking appeal of Pareesa lawn.

Asymmetric and handkerchief hemlines, cowl and halter neckline all add up to the modernity of print into a cutting edge silhouette bringing together a very energetic and statement making collection, targeting a fashion conscious trend setting women of today’s times.