Pepsi IPL 2013 rules prime time ratings!

MAX & SIX, the official broadcasters of the Pepsi IPL have trumped all other channels in India as the latest weekly TAM ratings show. The Pepsi IPL 2013 has helped MAX & SIX garner weekly GRPs of 268 amongst CS4+ individuals in HSM beating all competition.

With the prime time ratings far outpacing the competition, Pepsi IPL continues to be the most viewed property on television. According to TAM, Pepsi IPL’s average primetime viewership is at 3.1 TVR% as compared to Star Plus’s 2.1 TVR%, Colors 1.6 and Zee TV at 1.5 TVR% each in HSM. The league has already reached out to over 154 million people in India in just its third week as compared to 137 million viewers at the same point last season.

Commenting on the ratings, Executive Vice President and Business Head, Neeraj Vyas said, “Pepsi IPL 2013 continues to dominate viewership in India. Our prime time ratings indicate that the tournament is the most watched spectacle on Indian television, enthralling families across the length and breadth of this cricket crazy nation. We are thrilled that the tournament continues to offer the topmost value to our partners and viewers alike.”