Pepsi launches the new Youngistaan campaign

Pepsi has launched the extension of its Youngistaan campaign with 'Youngistaan ka Wow'.

The base of the campaign has been kept same but the campaign now highlights the new theme the "Wow" of the Pepsi drinker. JWT is handling the creative responsibilities.

The campaign started with the 'can do' attitude and moved on to 'in my own way' spirit and now a new extension 'wow' has been added to it. The television commercial features Bollywood star Ranbir Kapoor.

The new campaign will be supported by high decibel ATL, digital campaign and online and on-ground activities.