Pepsi unveils new logo through street Art Murals in Sri Lanka

In a vibrant celebration of its 125-year legacy, Pepsi has unveiled a new brand identity in Sri Lanka through the innovative 'Pepsi® Street Kala' campaign. This groundbreaking initiative marks the brand's first global foray into public art, featuring 17 stunning murals created by nearly 90 artists throughout the country.

The launch event, held at the iconic Lotus Tower—South Asia’s tallest self-supported structure—was a spectacular showcase of Pepsi®'s refreshed identity. Guests, including media, influencers, and members of the art community, were treated to an immersive experience, culminating in the mesmerizing illumination of the Lotus Tower in Pepsi's bold new colors, transforming the Colombo skyline.

“Pepsi has consistently been at the forefront of youth culture, and with this initiative, we extend that dedication to the streets of Sri Lanka,” said Anuj Goyal, Associate Director, Area-Countries Region, PepsiCo. “The new logo represents a bold new chapter for Pepsi, brought to life through street art. The launch event and the murals are a celebration of youth, creativity, and the spirit of Pepsi.”

Talking about the murals, Tanu Sinha, Head of Design, PepsiCo India & South Asia, said, " The ‘Pepsi Street Kala’ campaign is a vibrant celebration of art, culture, and the passions of the youth of Sri Lanka. Each mural was carefully designed to reflect the new brand identity, while staying true to the unique ethos of Sri Lanka. We wanted to create artworks that not only capture the new logo of Pepsi but also democratize art and resonate with the audience, making each piece a symbol of shared creativity and connection ."

Sandeep Kumar, Country Head at Varun Beverages Limited (VBL) – Sri Lanka, added, “We’re excited to bring the ‘Pepsi Street Kala’ campaign to life, showcasing the refreshed brand identity. This campaign celebrates creativity, culture, and the unbreakable bond Pepsi shares with the people of Sri Lanka.”

Strategically located on flagship streets and iconic spots across the country, including the Sri Lanka Tennis Association and various railway stations, these murals have become popular selfie destinations, inviting locals and tourists to engage with the art. Each piece of art captures the essence of how Pepsi connects with Sri Lanka’s youth, highlighting themes of food, music, dance, culture, and sports.

With over 8,000 square feet of artistic expression, the murals reflect the boldness of Pepsi while celebrating the rich cultural heritage of Sri Lanka. The month-long efforts of 90 talented artists have culminated in a dynamic fusion of creativity and local culture, making the 'Pepsi® Street Kala' campaign a landmark initiative in public art.

The murals will be on display for a limited time, allowing the public and tourists to experience the brand in a completely new way. For more updates, follow #PepsiStreetKala online.