Perfora sees 820% uplift in cart abandonment rate & 8x spike in conversion with WebEngage

WebEngage, a full-stack marketing automation platform, has been providing retention solutions to brands, enabling them to become enduring businesses. WebEngage recently helped Perfora, a digital-first oral care brand, leverage its solutions to accelerate its user engagement and retention efforts. Founded by Tushar Khurana and Jatan Bawa in 2021, Perfora aims to elevate the everyday oral care experience with disruptive, modern, and functional products. Its product portfolio includes smart electric toothbrushes, smart dental flossers, probiotic mouthwash, peroxide-free teeth whitening pens, and much more.

Recognising the significance of oral care in daily routines and the limited availability of exciting products in the market, Perfora was conceptualised with a mission to bring value to everyday consumers. The company’s vision is centered around creating a clean, functional, and design-driven oral care brand. The brand was also featured on Shark Tank India Season 2 in February 2023, and also raised funding from top sharks on the show.

Recovering abandoned carts

The brand’s primary objective was to recover abandoned carts with personalised communication across Email, WhatsApp, SMS and Web Push. The brand also aimed to Increase Repeat Purchases & Increase Monthly Active Users (MAU). At a brand level, Perfora looked at building personalised connections with users and driving personalised experiences, automating retention flow and bringing all their channels under one roof and adopting a data-driven approach toward retention marketing.

The challenges

Perfora, being a D2C brand, faced the challenge of leveraging MAUs post Shark Tank for optimal user engagement and retention, targeting these users to convert and buy from the platform. Additionally, they also wanted to run replenishment campaigns to incentivise users to become recurring customers.

WebEngage’s Solution

Initially, being a digital-first brand, Perfora wanted to provide its users with a holistic, engaging experience with personalised communications across all touch points. As a new entrant in the oral care space, Perfora started thinking about user engagement early when it was just a 6-month-old brand and started looking for solutions. That’s when the brand joined the WebEngage Startup Program, an accelerator program for early-stage B2C startups. By collaborating with the WebEngage Startup Program, Perfora set up the right foundations for retention-led growth early in their journey.

The Perfora team began by deploying WebEngage’s personalisation stack on their platform. By incorporating and analysing user attributes and behaviour, the team enabled users to engage with them holistically, thereby giving them the optimal platform experience Website personalization, which enables brands to create personalised experiences on their website for each user based on different audience personas, segments, events, and user attributes. Catalog and Recommendation Engine, which personalises communication with recommendations based on users’ actions or events. Catalog, which helps keep all product information up-to-date and send relevant, personalised communications.

The impact seen

The Perfora team used three services provided by WebEngage, namely, website personalisation, recommendation and catalog, the impact of which are mentioned below: 
 

 
Calling the experience working with WebEngage as “incredible”, Drishti Singhal, Head - D2C Growth, Perfora, said, “I highly recommend it to any e-commerce company looking to improve customer engagement and increase revenue. The platform is easy to use, highly customisable, and has provided us with a significant ROI on our investment. They have helped us bring 10% of overall revenue, and we can’t wait to see what more they offer.”