Perona forges creative powerhouse: Paul joins Shruti to redefine luxury

Paul will join Shruti Mangla, Co-Founder and Design Director at Perona—the established luxury powerhouse celebrated for its modern minimalism and exceptional craftsmanship; forming a partnership that strengthens Perona’s position as the discerning choice for impeccable quality in the luxury western-wear fashion space.

Paul’s career spans over two decades as a highly acclaimed designer with many major and leading fashion brands in Europe. Material innovation and exploration with shapes and forms is the cornerstone of his approach; where he immerses himself through the entire product story, beginning from selection of fabrics to the final product. His collaborative and decisive leadership has energized the design team to incorporate performance wear-inspired elements into everyday luxury. Meanwhile, Shruti Mangla has established the brand’s ethos of “timeless creations pieced together by artisanal craft and excellence”, positioning Perona as a leader in luxury homegrown fashion with a distinct modern minimal identity. Her technical mastery in draping, pattern-making, construction, and fit has been instrumental in defining Perona’s product integrity—an inherent attribute of the brand, reflected in every creation and echoed by those around it.

Their collaboration is more than a meeting of minds; it is a convergence of cultures—where technical mastery and artisanal finesse come together, propelling Perona into thoughtful evolution. Their complementary leadership has already woven global influences into the brand’s DNA, creating collections that feel both internationally relevant and distinctly Perona. “What we craft is more than decorative beauty. It is simplistic. It is timeless.” insists the duo as they expand and experiment with Perona’s offering to showcase their combined technical expertise with a unique confluence of state-of-the-art manufacturing and artisanal craft.

“What impressed us most was his understanding that fashion must be visually compelling and culturally relevant,” says Puneet Mangla, Founder of Perona. “His approach builds an enduring, organically evolving design language that aligns with our values.”

“I’ve always been drawn to the idea of creating an experience, a lasting impression. Not just sell a product” notes Shruti Mangla, Creative Director of Perona. “This collaboration excites me—we’re expressing Perona’s essence by exploring the union between timeless craft and innovation.”

For Spring Summer ’25, Perona presents SENSORIAL, a collection that praises authenticity, craftsmanship, and modern minimalism. Designed for those who appreciate impeccable quality and timeless elegance, SENSORIAL refines decades of expertise into silhouettes that are as tasteful as they are functional. With Paul’s first collection set to debut this summer, Perona positions itself as a thoughtful voice helping to define luxury’s future—creating a new vocabulary based on intelligent design rather than trends. Through this strategic collaboration between two distinct creative voices, the brand advances at a time when fashion is reconsidering its pace and purpose, making Perona’s balanced approach to creativity particularly relevant