Peter England unveils “The Bollywood Wedding” with KJo

Peter England, a leading menswear brand under Aditya Birla Fashion and Retail, has teamed up with acclaimed filmmaker Karan Johar to launch “The Bollywood Wedding,” a vibrant campaign ahead of the wedding season.
The collaboration blends the drama and glamour of Bollywood with sophisticated wedding fashion, offering grooms and wedding guests a unique opportunity to celebrate their style with confidence and flair.
The campaign kicks off with a playful film featuring Karan Johar brainstorming Bollywood-inspired names for the collection, such as “Dulha Sajake Rakhna” and “Baarat Ho Toh Aisi.” The final name, “The Bollywood Wedding,” reflects the collection’s grand, cinematic appeal. “This ought to be the next blockbuster,” quips Johar, underlining his excitement for the line’s potential.
Elevating Wedding Attire with Style and Elegance
The collection features a range of wedding essentials, including classic two- and three-piece suits, velvet bomber jackets, and tailored shirts. Designed to suit grooms and their entourage, the line combines traditional elegance with contemporary fashion, making it the ultimate choice for weddings infused with Bollywood charm.

Anil S Kumar, COO of Peter England, shared: “‘The Bollywood Wedding’ campaign, in collaboration with Karan Johar—a true icon in film and fashion—reflects our dedication to empowering grooms and groomsmen to exude confidence on their big day. This collection captures the allure of Bollywood with luxurious fabrics and cutting-edge designs, positioning Peter England as the ultimate destination for wedding fashion.”
Karan Johar expressed his enthusiasm for the campaign, saying: “When I saw what Peter England had created, I was ecstatic! The brand has truly captured the essence of Bollywood glamour in every detail, and I’m thrilled to be part of this launch. This collection is my next blockbuster.”
“The Bollywood Wedding” campaign is live across India, available in over 150 stores and promoted through a mix of traditional and digital media. The initiative will also include engaging content collaborations and on-ground activations to enhance the customer experience.

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