PHD appoints Eileen Ooi as APAC CEO

Omnicom Media Group's PHD has appointed Eileen Ooi as CEO for the Asia Pacific region. Ooi brings over 19 years of industry experience to her new role, having most recently served as CEO of OMG Malaysia. Before that, she spent four years as Managing Director of PHD Malaysia.

This appointment highlights OMG’s dedication to promoting talent from within its ranks, reflecting Ooi’s exceptional ability to build businesses driven by strong client relationships and a commitment to fostering growth and innovation.

During her tenure at OMG Malaysia, Ooi successfully transformed the agency, securing clients like CelcomDigi, Tyson Foods, and Vinda, while retaining key accounts such as HSBC, Beiersdorf, and Wipro Unza. The network also achieved its highest employee engagement scores. In her new role, Ooi will oversee PHD's operations across APAC, collaborating with many of the world’s leading brands, including Volkswagen Group, CHANEL, Diageo, and Singapore Airlines. She will report to Tony Harradine, CEO of Omnicom Media Group APAC, and Guy Marks, CEO of PHD Worldwide.

As Ooi’s successor is expected to be named in Q4, she will continue to serve as CEO of OMG Malaysia in the interim, ensuring a smooth transition and ongoing progress.

Tony Harradine, CEO of OMG Asia Pacific, praised Ooi’s “unique ability to identify strategic opportunities and effectively convert them into tangible results.” He acknowledged her visionary leadership, which has significantly transformed OMG Malaysia, boosting both client and employee confidence to unprecedented levels.

“With her extensive experience and understanding of the business needs at both PHD and the group level, she is well-positioned to guide PHD Asia Pacific into a new era of growth,” Harradine added.

Guy Marks, CEO of PHD Worldwide, remarked, “PHD promises our clients that we will help them outthink, outpace, and outgrow the market.” He emphasized that Ooi’s track record in driving growth for clients and the agency made her the ideal choice to ensure PHD APAC fulfills that promise.

“She’s a practitioner with an eye for detail, she moves at pace, and is a fierce collaborator—all qualities that make her an excellent partner to our clients in Asia Pacific. I am excited to work with her to bring PHD’s new proposition, ‘Intelligence. Connected.’ to life in the region, delivering a competitive advantage for our people and our clients,” Marks stated.

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