Piaggio launches a new digital campaign 'Once Upon A Vespa'

This interactive campaign designed by Meridian and OgilvyOne Worldwide is preparing for the Indian launch of the iconic scooter brand. In preparation for its launch Vespa is leaving no stone unturned to make the Indian customer aware of the brand's legend. This is a first of its kind whereby Vespa has taken an initiative through a digital campaign which educates the consumer about it's rich heritage and culture. They have taken this initiative in a fun and involving manner which is contemporary yet classic. This online experience also creates a desire in the consumer to own this iconic brand.

This campaign has been conceptualised and designed by OgilvyOne Worldwide in a partnership with Meridian Communications. This "Once Upon A Vespa" campaign takes users on an interactive journey of the brand's rich heritage, peppy attitude and love for the open road.

Prasanna Kulkarni , Senior Creative Director, OgilvyOne Worldwide says, " With a brand like Vespa we had to create an extremely immersive story around its iconic lineage and interesting anecdotes, which is what "Once Upon A Vespa" is all about."

This contest primarly focuses on the brand's origins, it's impact in the world of two wheelers and its influence on popular culture. Wonderful prizes are in store for the winners! They stand to win a trip to Italy, Vespa scooters and other prizes if they successfully complete all the stages of the contest. This contest is open via www.onceuponavespa.com and the brand's Facebook Timeline www.facebook.com/vespaindia.