Pidilite Industries Appoints Sandeep Tanwani as New Chief Marketing Officer

Pidilite Industries has announced the appointment of Sandeep Tanwani as its new Chief Marketing Officer (CMO). Tanwani, who stepped into the role in late September 2024, will report directly to Bharat Puri, Managing Director of Pidilite Industries. With an impressive career spanning over 26 years, Tanwani brings a wealth of experience in sales, marketing, and business transformation across multiple sectors.

Tanwani’s career trajectory includes more than two decades at Hindustan Unilever Limited (HUL), where he held pivotal roles that shaped business strategies and drove innovation. Most recently, he served as Vice President, Unilever Professional & Homecare Transformation, South Asia. In this role, he was instrumental in creating and scaling a B2B solutions model, leading a start-up initiative within Unilever’s ecosystem. By integrating marketing, research and development, supply chain, and go-to-market strategies, he successfully delivered tailored solutions for business operators. Prior to joining HUL, Tanwani spent five years at Reliance Industries, further broadening his industry expertise.

At Pidilite, Tanwani succeeds Manish Dubey, who has transitioned to the position of Chief Business Officer for the Fevicol Division. The change in leadership aligns with Pidilite’s ongoing efforts to strengthen its marketing and business operations, building on its legacy as a market leader in adhesives, construction chemicals, and art and craft products.

With a strong foundation in driving innovative strategies and transformative growth, Tanwani is poised to lead Pidilite's marketing efforts into a new phase of expansion and consumer engagement.

Also Read: Manish Dubey elevated as the CBO, Fevicol at Pidilite Industries