Pioneer's new MIXTRAX Technology puts a new spin on the music experience

Pioneer Electronics continues to offer innovative audio technologies and today introduces MIXTRAX, a proprietary technology which creates a nonstop mix of an entire music library to create a club-like atmosphere. Designed for music lovers and the club-going audience, MIXTRAX takes the music from an iPhone/iPod or USB/SD device and plays it back with added transitions and effects creating a virtual DJ inside select Pioneer products. Derived from Pioneer's experience in developing world-renown professional DJ products, MIXTRAX is implemented in a variety of worldwide Pioneer car audio products.

"It is always our constant effort to stand up to our customer's expectation. A significant population of India is young and energetic. MIXTRAX is our solution for this segment of our patrons, attending to their finer needs and ways of music experience. We would be introducing the Indian models featuring the MIXTARX technology at AutoExpo 2012 in New Delhi" says Shingo Ikeuchi, General Manager, Pioneer India

Pioneer's MIXTRAX technology transforms a consumer's music library into customizable tracks that can be processed by select Pioneer products. Using Pioneer's free MIXTRAX music management software, the user's entire music collection is analyzed and various musical attributes including tempo and beats per minute (BPM) are identified. The software then tags each song and creates an assortment of playlists categorized in different genres and musical styles such as Beat, Chill, and Thump. The advanced analysis of the software identifies the best transition points of each song in the music library and seamlessly mixes and blends the tracks together, much like a DJ performing live.

Additionally, the Mix Style can be selected between Active, Standard and Simple, adjusting the intensity of the effects and transitions used, and the duration of each track within the mix. The custom MIXTRAX playlists can be transferred to a USB/SD memory device (not included) and played through an assortment of Pioneer in-car Audio Video products. Pioneer's in-car Audio Video receiver takes advantage of its large LCD touch-screen by animating the album art of the currently playing track in time with the mix, creating a truly unique in-vehicle music experience.

To easily and quickly enjoy nonstop mix of music, a simpler version of the technology called MIXTRAX EZ is built-in to several Pioneer in-dash products for both in-car CD receivers and in-car Audio Video receivers. Featured in new in-car CD receivers, three types of DJ-style transitions (Flanger, Echo and Crossfade) and six sound effects (Backspin 1 and 2, Echo, Trans, Roll and Scratch) are automatically added between songs for a nonstop, continuous listening experience.

To further enhance the "dance club in your car" atmosphere, the illumination buttons and display of the in-car CD receivers pulsates and changes color. Two modes of illumination (defeatable), each with six color patterns, create different light effects to give users a cool and fun experience.

"Gone are the days when you have to keep pressing the remote control buttons for your favorite track. With Mixtrax, non-stop music of your choice will make your travel a "discotheque experience'. This intuitive technology can also be experienced on your desktop. The software can be downloaded from Pioneer India Facebook page from mid of December" said Mr. Gaurav Kulshrestha, Marketing Manager, Pioneer India.