Piramal Finance unveils AI-Generated Holi Film

This Holi, Piramal Finance took a creative leap with an AI-generated film, Masti Ke Rang, Neeyat Ke Sang. Crafted entirely by the in-house team, this was a playful experiment to see how AI could capture the joy and energy of Holi—without a single camera or traditional production setup. The result? A vibrant fusion of colors, celebration, and technology, brought to life entirely through AI.

An end-to-end AI-powered Artistic Creation

At the heart of this project was a mix of AI tools, each contributing to the film’s rich visual and musical composition. Over 600+ video clips and 6,200 images came together to form this refreshing experiment:
• AI Paints the Festivities: Midjourney and Flux generated vivid, Holi-themed visuals.
• From Images to Motion: Kling, Minimax Director, Runway, and Veo 2 transformed still images into dynamic celebrations.
• Music from AI’s Playlist: Suno composed a lively Holi track, setting the perfect mood.
• Final Touches: Magnific and Topaz enhanced and polished the video for a crisp, high-quality finish.
A Creative Experiment, Not Just a Film
“We didn’t create an AI film just to say we did it. This was all about testing, tweaking, and seeing where creativity meets technology—pushing the limits of these tools out of curiosity,” said Arvind Iyer, Marketing Head at Piramal Finance. “Some things turned out great, some surprised us—but at the end of the day, it was all about the joy of trying something new.”
This experiment reflects Piramal Finance’s approach to creativity—always exploring new ways to tell stories, engage audiences, and bring fresh perspectives to its content. While the technology still has its quirks, it brought Holi to life in unexpected and exciting ways. It is a fitting tribute to one of India’s most beloved celebrations, known for its vibrant colours and boundless energy.