PK Online to do a worldwide premiere on Cinecurry's YouTube channel

Dev - Son of Mudde Gowda is set to become the first Kannada movie to be released overseas on video sharing website YouTube. The movie, however, will be not be available for the YouTube users in India. Producers, Jade Plant Ventures have collaborated with entertainment heavyweight Cinecurry to launch the film simultaneously with its theatrical release on April 6, 2012.

The innovative step is seen as a way to promote regional films that don't get a chance to release theatrically in overseas markets. It is an attempt to reach a wider audience through online release and help curb piracy. In the US, Dev Son of Mudde Gowda will be available for rent at 1$ on YouTube while in other countries the film will be available for free on Cinecurry's YouTube channel.

Dev Son of Mudde Gowda is a coming of age tale directed by Indrajit Lankesh, whose previous credits include Huduga Hudugi, Aishwarya, Monalisa among others and stars Diganth, Charmi and Ananth Nag.

Cinecurry is an entertainment brand owned by PK Online, a division of Percept Limited. The movie will be available on its YouTube channel which is one of the most successful in India. The channel is the 10th most watched, with over 85 million views.

"Dev Son of Mudde Gowda's premiere on YouTube is yet another feather in our cap as YouTube is the world's most popular online video community and Indrajit Lankesh's films are a guaranteed success. We are excited about this association as this will help us reach out to the audience in a focused manner and will be cost-effective for the producers. We see cinecurry as a dominant medium for enabling movie producers to monetise their digital assets." Viraj Malik, CEO of PK Online said.