Pocket52 wants to change the club in new multi-starrer campaign

• Introduces ‘Poker Pros’ - a tribe of 4 professional poker players Dhaval Mudgal, Laksh Pal Singh, Raghav Bansal & Simran Malhotra
• Reveals 3 brand films with celebrities Raghu Ram, Sharat Saxena and Mushtaq Khan
• Launches the all-new desktop application with a fresh user experience, enhanced features, a regenerated interface and multiple customisation options

Pocket52, one of India’s leading online poker brands and title sponsor of the Poker Sports League (PSL), has rolled out its newest campaign – ‘Ab Club Badalne Ka Time Aa Gaya’, which offers an elevated poker experience to all users. With this, Pocket52 aims to captivate poker-playing audiences by introducing a plethora of new developments within the platform. The campaign embodies the spirit of change and innovation, offering an unparalleled and immersive gaming experience to poker enthusiasts, bolstered by an ever-growing community of passionate players.

Poker platforms foster a unique sense of identity to their users, where players find themselves immersed in a rush of achievements, challenges, and victories. In recognition of the evolving subculture surrounding online poker where many individuals are often considered underdogs, this campaign aims to showcase the glory of their skills and a sense of camaraderie amongst like-minded enthusiasts.

The campaign features a multitude of activities. To build credibility and expertise within the poker community, it introduces India’s leading poker champions – Laksh Pal Singh, Dhaval Mudgal, Raghav Bansal and Simran Malhotra – as Pocket52’s ‘Poker Pros’. It also announces several other mega multi-table tournaments with grand prize pools on the platform and the launch of the brand’s new desktop application with an all-new experience – enhanced features, a regenerated interface, multiple lingo options, and much more.

Lastly, the brand has also launched three engaging films featuring celebrities Raghu Ram, Sharat Saxena and Mushtaq Khan. The films are streaming on JioCinema and other social and OTT platforms.

Commenting on the launch, Nitesh Salvi, Director, Pocket52, said, “We need to embrace the winds of change, as now is the time to revamp the Indian poker landscape. Beneath the surface of virtual tables and digital cards lies a rich tapestry of human interactions, skill-building, and a sense of community. Pocket52’s ‘Ab Club Badalne Ka Time Aa Gaya’ campaign brings forth a new era of excitement with which, we want to bring a fresh perspective which has innovation at its heart. Offers like our cutting-edge desktop app, exhilarating high-value tournaments, and cash game features are just the start. We are here to excite and empower players with rousing opportunities, generous rewards, and a truly immersive poker experience like never before.”

The ‘Ab Club Badalne Ka Time Aa Gaya’ campaign is live across Pocket52’s website, social media platforms, YouTube channel, JioCinema and other select OTT platforms.