Policybazaar unveils NRI Care Program for senior citizens

Policybazaar, in collaboration with its insurer partners, has launched a groundbreaking initiative designed to ease caregiving concerns for its NRI customers. The newly introduced NRI Care Program offers a comprehensive suite of services aimed at supporting senior citizen parents of NRIs residing in India. These services encompass everything from emergency and healthcare management to claims support, providing peace of mind to NRIs across the globe.

Holistic Elderly Care Under One Roof

Policybazaar’s initiative seeks to address a critical need, particularly among NRIs from the Gulf region, the US, and Canada, where nearly 50% prioritize the well-being of their elderly family members. Research indicates that 70% of NRIs seek assistance with identifying the right doctors or hospitals and navigating claims paperwork. Responding to this, the program offers:

• Emergency and Concierge Support: A dedicated 24/7 helpline ensures immediate assistance during emergencies. Concierge services streamline essential formalities and documentation.
• Healthcare Management: Tailored medical consultations, ambulance services, doctor-on-call support, hospital selection guidance, and sessions with psychologists and physiotherapists are part of the program.
• Social Engagement and Wellness Activities: Seniors can participate in engaging activities and events designed to foster social connections and emotional well-being.
• Streamlined Claim Support: A unique on-ground claim support service ensures assistance within 30 minutes during emergencies, making the claims process seamless and stress-free.

A Program Tailored for NRI Families

“Our goal is to provide NRIs with the confidence that their loved ones in India are well-cared for, no matter where they are,” said Sarbvir Singh, Joint Group CEO of PB Fintech. “This program integrates healthcare management, emergency services, and social engagement to redefine elderly care.”

Siddharth Singhal, Head of Health Insurance at Policybazaar.com, added: “The NRI Care Program bridges a critical gap by addressing the dual challenges faced by NRIs – managing their professional lives abroad while ensuring the well-being of their families in India. Our initiative combines practicality and compassion to set a new standard for eldercare services.”

Meeting the Needs of a Global Audience

With 40–60% of NRI customers hailing from the Gulf region and the remainder primarily from the US and Canada, the program reflects a deep understanding of the unique challenges faced by these families. By focusing on dignity, health, and joy, Policybazaar is empowering NRIs to ensure the best possible care for their parents, wherever they reside.

This initiative underscores Policybazaar’s commitment to providing innovative, empathetic, and impactful solutions, ensuring elderly family members in India receive the support they need to lead fulfilling lives.

Also Read: Policybazaar & Bandhan Life launch new ULIP pension plan