Prasar Bharati partners with Sri Adhikari Brothers for content expansion

India’s public broadcaster, Prasar Bharati, has entered a strategic partnership with Sri Adhikari Brothers Digital Network Pvt. Ltd. to enhance its content offerings across its OTT platform WAVES and linear television channels. This collaboration is aimed at delivering a blend of legacy and innovative content to cater to contemporary audiences.

As part of the agreement, Sri Adhikari Brothers’ popular broadcast channels—Mastiii, Dabangg, and Maiboli—will be integrated into the WAVES platform, broadening their accessibility and viewership. Additionally, the partnership will focus on co-developing new, engaging content that aligns with evolving viewer preferences.

This collaboration reflects Prasar Bharati’s commitment to diversifying its content library and strengthening its position as a comprehensive entertainment provider. The partnership also emphasizes the legacy and influence of Indian broadcasting, fostering a renewed connection between traditional platforms and modern digital audiences.