Prasar Bharati's OTT platform to on-board linear TV channels

Prasar Bharati has invited applications for on-boarding permitted/ licensed linear satellite TV channels for streaming on its OTT platform for a period of one year.

Only satellite TV channels permitted/ licensed by the Ministry of Information and Broadcasting for downlinking/ distribution in India under relevant guidelines can apply for participation in selection process for on-boarding on Prasar Bharati’s OTT platform.

The TV channels have been categorised as:

• News & Current Affairs national channels – Hindi language
• News & Current Affairs national channels – English language
• Non-News & Current Affairs nation channels – all languages
• Non-News & Current Affairs regional channels

The clean feed of successful channel will be carried on the OTT platform on revenue sharing basis, which will be in the ration of 65:35 of the net revenue generated from the channel by inserting advertisement (65% to the channel and 35% to Prasar Bharati.

Advertisements on the OTT stream will be inserted by Prasar Bharati at appropriate juncture of the stream as per availability of SCTE-35 marker. If Prasar Bharati is not able to fill te entire ad duration, the leftover duration will be utilised for promos of Prasar Bharati and the respective streaming channels.

All applicant TV channels will be ranked on the basis of DAVP rates card. The selection criteria will be on the basis of the highest rate of a channel under all the time bands, among each of the categories. Channels having the highest rates as per DAVP rates card, in the respective category, shall be selected for streaming on OTT platform.

The last date for submission of application is August 12, 2024.