Prasoon Joshi inducted on McCann's global parent body

Leveraging Indian advertising talent to a new high, Prasoon Joshi, formerly head of the India wing of McCann Erickson and creative head for the Asia Pacific, is the first individual to transit from the Indian arm to a position in McCann's parental infrastructure, attaining global importance, and is also the first person in the conglomerate to be repositioned from creative to management.

McCann's group comprises McCann Erikson, Universal Group and Future Group as some of its properties.

McCann Group implodes activities in advertising, PR, direct marketing, retail marketing, and brand comsumption amidst a plethora of others.