Publicis and Facebook launch 'Financial Services Forum

Publicis Groupe and Facebook have come together to create and host a first of its kind event that addresses brands in the banking, financial services and insurance categories (BFSI).  The event, ‘Financial Services Forum’, will address the key trends in the industry, share consumer insights, challenges and solutions, case studies and recent progress in the measurement area.  Together, the leaders of Facebook and Publicis will share examples of businesses driving growth through Facebook.

Today more than 130  million people use Facebook in India of which nearly 90% access Facebook via a mobile device . Publicis Groupe is a leading marketing communications group with a phenomenal presence in digital marketing with brands like Performics, Resultrix, SMG Convonix, Sapient, Razorfish, Digitas LBI, and Indigo. The event will unfold on 4^th November 2015 at the Trident, Bandra Kurla complex in Mumbai. 

Anupriya Acharya, Group Chief Executive Officer of ZenithOptimedia Group says, “These are exciting times for both the BFSI sector and Digital media! The Indian government’s push on added licenses for banking to promote financial inclusion and the call for a Digital India provide the perfect setting for a forum like this. Our digital marketing brands have an extensive experience in the BFSI segment and have in fact made much progress on even testing out how platforms like Facebook can make a difference to this segment, which has not been very intuitive so far. I keenly look forward to some interesting learnings being shared at this forum.”

“The Financial Services Sector in India was amongst the first industries to adopt digital,” remarks

Kirthiga Reddy, Managing Director, Facebook India, “The consumer's shift from desktop to mobile requires a paradigm shift. This forum is the coming together of experts from across the spectrum — marketers, media & creative agencies, technology partners, and publishers — to leverage the power of personalized marketing at scale to drive awareness of new and existing services, grow businesses and deliver extraordinary customer service for banks, insurers, credit card issuers or any other part of the financial services ecosystem.”

Hanley King, Chairman of Starcom MediaVest Group comments, “Driving real world business and marketing deliverables today has to be driven by large and complex consumer data sets. Facebook is at helm of this form of marketing. We have been able to leverage its user data and its ability to customise marketing efforts through custom audiences and website integrations to drive tangible sales uplift and build deeper consumer relationships to improve lifetime value of customers. The direction that we are seeing Facebook taking by introducing audience data based solutions such as Atlas is inline and core to our principle of driving precision marketing at scale. We hope through this event we help our clients in the BFSI space to move further down the path of precision marketing and get excited about the possibilities the platform has to offer.”