Publicis Sapient and AWS partner to accelerate enterprise AI adoption

Publicis Sapient, a digital business transformation company, announced a five-year global strategic collaboration agreement (SCA) with Amazon Web Services (AWS) where they will use AWS’s artificial intelligence (AI) and machine learning (ML) technologies to accelerate how enterprises modernize and migrate their IT workloads and build personalized customer experiences that deliver business impact at scale.

Through this collaboration, the two companies will build solutions that combine Publicis Sapient’s deep delivery capability across its Strategy, Product, Experience, Engineering and Data and AI (SPEED) methodology – Publicis Sapient’s approach to digital business transformation success – and AWS’s advanced cloud services to help customers across industries accelerate migration of legacy workloads to the cloud. Publicis Sapient will create new use cases that help enterprises leverage their data with generative AI tools to create and scale personalized digital assets that support end-customer conversion, acquisition, and retention. Additionally, the effort will help enterprises optimize and automate the software development lifecycle (SDLC) to support more efficient software development and faster speed to market.

Joint customers will also benefit from access to Publicis Sapient’s comprehensive ecosystem of tools, including Bodhi, an enterprise-ready AI/ML platform built on AWS, which helps customers deploy and scale generative AI use cases. Bodhi leverages Amazon SageMaker and Amazon Bedrock to offer customers vast model selection and enterprise-grade capabilities, as well as safeguards, data protections, and responsible AI principles to give customers confidence, flexibility, and control when building and deploying production-ready use cases. Additionally, customers can leverage Publicis Sapient's AI-powered platform, Sapient Slingshot, which is built off Bodhi and helps accelerate legacy modernization and the SDLC.

"Publicis Sapient has been a proud partner of AWS for many years, and we’re excited to deepen our commitment by combining the world’s most broadly adopted cloud with our extensive experience in driving digital business transformation. Our collaboration puts the power of AWS’s advanced generative AI services at the fingertips of our shared C-suite customers globally, from CEOs, CIOs and CMOs, to deliver transformative value with AWS security, reliability, and scalability. Together, we will create solutions that transform how businesses operate IT and deliver innovative products, services, and experiences,” said Nigel Vaz, CEO of Publicis Sapient.

"In today's business landscape, personalization at scale is key. Our collaboration with Publicis Sapient merges AWS's advanced AI services and industry-leading security with their digital transformation prowess. Together, we're accelerating cloud adoption and deploying production-ready AI solutions. By combining our enterprise-grade capabilities with Publicis Sapient's SPEED methodology, we're helping businesses across industries harness data to forge deeper customer connections and drive significant business outcomes," said Matt Garman, CEO of AWS.