Publicis Sports bets big on women's sports

Recognizing the burgeoning potential of women's sports, Publicis Sports has unveiled "Women's Sports Connect," a new initiative designed to streamline investment for advertisers and sponsors. This move comes as the women's sports market continues its rapid growth, projected to have generated $1.28 billion in global revenue last year, according to Deloitte.  

Women's Sports Connect aims to provide a comprehensive solution for brands seeking to engage with this expanding audience. The program offers a range of options across various aspects of sports marketing, including media buys, content creation, sponsorships, talent partnerships (encompassing Name, Image, and Likeness deals), influencer marketing, and event activations. Both collegiate and professional women's sports are included in the offering.  

A key partnership with Disney Advertising provides Publicis Sports clients with access to a substantial inventory of streaming and linear broadcast opportunities across Disney's platforms. This collaboration expands the reach and visibility available to brands investing in women's sports.  

Beyond media placement, Publicis Sports is demonstrating its commitment to the space by funding original content. This includes the Roku series "Women's Sports Now," a student-athlete empowerment program in collaboration with NBCUniversal, and a partnership with The Gist, a female-founded sports media brand, focused on helping college athletes navigate and capitalize on NIL opportunities.  

"Women's Sports Connect" positions Publicis Sports as a leader in facilitating brand engagement with the increasingly powerful and influential world of women's athletics.

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