Puma to launch kidswear

Shoes and sportswear maker Puma Sports India Pvt Ltd, has tied up with Gini & Jony to market kidswear.

A subsidiary of Puma AG Rudolf Dassler Sport, is moving from being just a sports and accessories brand to a complete lifestyle brand.

The company has entered into exclusive retail collaboration with Gini & Jony to enter the kidswear market.

In India, Puma markets a range of lifestyle products, including shoes, apparels, accessories, watches and even sunglasses.

While Puma will keep production and imports under its control, the distribution will be through Gini & Jony.

The mid-price range will consist of apparel, footwear and accessories for kids aged 4 to 14 years and will be priced Rs 399 onward.