Purple Focus focuses on self reinvention

Purple Focus, a full service advertising and marketing communication solutions agency, in line with its future plans have undertaken a major restructuring program. In line with the process of reinventing, the company has unveiled a new brand identity and positioning.

The new corporate identity was unveiled by the Director of the Agency, Rahul Vaidya, in recently concluded internal conference of the company held at Mehsana, Gujarat.

According to Rahul "we are now over with the recent global meltdown, Year 2010 will mark the beginning of a new era of consumerism in India. The start has been very promising and going forward, Purple Focus is gearing up for next wave of business. India is today the melting pot of all the action. The times for consumer facing businesses in this country are very interesting. We have beefed up our team, invested heavily in creating processes, newer bigger offices in Mumbai and Delhi apart from our base in Indore. Today with renewed vigor and energy, we are all set to partner our clients in making the most of it."

The new corporate identity reflects this renewed vigor and vision for the future.

"Our vision is to create Happiness for the brands who patronize us, and hence for our associates, for our partners and for ourselves. By constantly serving insightful and meaningful marketing communication solutions, which helps in appealing to or influencing the hearts and minds of the people and bring desired business results in the marketplace," added Rahul.