Purple Focus's new National Creative Director, Arvind Pal Singh!

Arvind Pal Singh aka Candy is now a National Creative Director of Purple Focus. Recently, Purple Focus has gone through a major restructuring programme and the Arvinds appointment was part of it.

Besides, Candy's appointment, Manoj Trivedi, Creative Director has been assigned the role of Executive Creative Director.

Purple Focus ' it is the full service creative communications agency offering 360-degree marketing communications solutions.

Arvind who has been known to provide wonderful new creative directions, will be based at Delhi and will lead the teams at Indore and Mumbai.

On his appointment, Ashish Upadhaya, Executive Director, Public Focus commented, "Candy is an excellent new addition o our creative team. His strong creative leadership and rich experience of handling number of brands will help Purple Focus step on its growth plans."

Further, Candy said, "With a brilliant team by my side, simple, committed people with loads of enthusiasm, Purple Focus will go places I'm sure of that. Just one moth into the company we have already started pitching aggressively and winning too. I think all that is required and a few minor course corrections and little bit of mentoring the team, before we challenge the big daddies. I guess, I have found my calling."

Candy has 15 years of rich experience and expertise on the tables. He has held leadership positions with agencies like ' Rediffusion, DY & R, Lintas and lastly with Capital Advertising. In his career span, he has nurtured brands like ' Maruti, LG, Electrolux, GPI, Nestle and Spice Telecom among others.

Tags: Purple Focus, Arvind Pal Singh, Manoj Trivedi, Rediffusion, DY & R, Lintas, Capital Advertising, Maruti, LG, Electrolux, GPI, Nestle, Spice Telecom, Ashish Upadhaya