PV Sindhu partners with Optimum Nutrition to empower women in fitness

World-renowned sports nutrition brand Optimum Nutrition has announced a partnership with badminton champion PV Sindhu. This collaboration aims to inspire more women to embrace fitness and achieve their athletic dreams.

Sindhu, a two-time Olympic medalist, is a national hero in India. She is the first Indian woman to win two Olympic medals, a silver in Rio 2016 and a bronze in Tokyo 2020. She is also the 2019 BWF World Champion.

Optimum Nutrition, a brand under Glanbia Performance Nutrition, has a long history of supporting athletes. This partnership will provide Sindhu with the high-quality sports nutrition products she needs to maintain peak performance.

More importantly, Sindhu will be the face of Optimum Nutrition's 2024 campaign, "Apne Andar Ki Taaqat Jagao" (Unleash Your Inner Power). This campaign aims to challenge stereotypes about women's physical fitness and mental strength. It will also educate women about the importance of proper nutrition in achieving their fitness goals.

"Optimum Nutrition has been my go-to brand for sports nutrition," Sindhu said. "Their products have helped me maximize my performance on the court. I'm excited to partner with them to inspire and empower women to reach their full potential."

Sindhu acknowledges the progress made in recent years regarding women's fitness, but emphasizes the need for further change. "The campaign aims to raise awareness about the importance of high-quality sports nutrition products," she said. "This will help women set and achieve ambitious fitness goals."

Satyavrat Pendharkar, Chairman & Managing Director of Glanbia Performance Nutrition India, is thrilled to have Sindhu join the Optimum Nutrition family. "Her dedication aligns perfectly with our philosophy of empowering individuals," he said. "This campaign will address stereotypes and ensure women have access to the products they need to succeed."

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