Quantcast democratizes open internet advertising with new SSP

Global adtech company Quantcast has launched a game-changer for independent agencies and advertisers: a self-service platform (SSP) designed to simplify open internet advertising. This innovative platform empowers businesses of all sizes to tap into new audiences and compete effectively, even as the digital marketing landscape shifts.

The Quantcast SSP addresses the critical need for cookieless advertising solutions. With traditional cookie-based methods on the decline due to privacy concerns, Quantcast offers a path forward. Their platform provides comprehensive cookieless solutions, including advanced targeting and measurement tools that don't rely on third-party data.

The user-friendly interface makes programmatic advertising accessible to everyone. Quantcast's platform boasts AI-driven insights, leveraging machine learning for high-performance advertising campaigns. This translates to simplified campaign setup, management, and analysis, putting powerful tools at the fingertips of even non-technical users.

The open internet is where consumers spend most of their time. Previously, effective advertising on this vast platform was often out of reach for smaller businesses. Quantcast's SSP bridges that gap, offering the same level of access as social media marketing platforms but with the wider reach of the open web.

Quantcast CEO Konrad Feldman emphasizes the platform's transformative potential: “Today’s legacy DSPs are too complex, too time-consuming, and too dependent on third- party cookies. Our goal is to empower businesses of all sizes to effectively reach their audiences, bringing the simplicity and efficiency of the walled gardens to the expansive and diverse open internet. There is a huge opportunity for marketers to improve their advertising performance and drive meaningful results.”

Quantcast's self-serve platform is poised to revolutionize open internet advertising, creating a more level playing field for businesses of all sizes.