Radico Khaitan fortifies its Gin portfolio with a wellness twist

One of the largest and oldest spirits companies in India and the creator of Jaisalmer Indian Craft Gin, Radico Khaitan has announced the launch of ‘Happiness in a Bottle: A Happily Crafted Gin’, which has been recently added to their super-premium product portfolio. This gin collection is distilled uniquely and is crafted carefully in order to inculcate an element of happiness and joy in every sip. It is an amalgamation of delectable flavours, effervescent colours, and an ingenious combination of botanicals.

This newly introduced collection features three variants – Joy of Juniper, Joy of Pink, Joy of Citrus. With the introduction of the ‘Joy of Pink’ variant, Radico Khaitan is venturing into the pink gin category. Moreover, with the inclusion of Ashwagandha, Radico Khaitan makes this variant a little more lively, charming and vibrant urging the consumers to live life to the fullest.

The packaging of the bottle embodies an artistic excellence, emanating a visual allure which is enchanting for the eye. The bottle is embellished with a visually striking design, decked up with fascinating crystals and a label which is designed in the form of a canvas textured brush paint. It is crowned with a diamond shaped cap, and consequently stands out as an exquisite piece of art besides housing a royal drink. Moreover, each bottle is accessorised in an elegant manner with a neck tag displaying information about the variants of the drink and incorporating an aspect of sophistication.

Commenting on the launch, Amar Sinha, COO, Radico Khaitan, said, “After the outstanding success of Jaisalmer Indian Craft Gin, we are taking a huge pleasure in showcasing our newest creation, ‘Happiness in a Bottle: A Happily Crafted Gin’, which is infused with Ashwagandh, an unique herb. This conspicuous blend not only intrigues the taste buds, but also lifts our spirits up, acting as an ideal companion for the celebration of the happy and joyful moments in our lives. With enticing flavours, a vibrant palate, and carefully curated botanicals, we offer another exquisitely handcrafted spirit for the gin connoisseurs who are seeking a truly enjoyable experience. We are hoping that with every sip, the consumer will be inspired to savour the flavours, relishing the joyous moments that make life truly meaningful and fulfilling.”

Sinha further stated, “The success of Jaisalmer Indian Craft Gin is an evidence of our craftsmanship and expertise. Consumers are in for a truly euphoric and delightful experience with ‘Happiness in a Bottle: A Happily Crafted Gin’.”