Rajiv Talreja applauds ASCI's Ethical Advertising Initiative

Rajiv Talreja is the founder of Asia’s Largest MSME Business Coaching Company - Quantum Leap Learning Solutions Pvt Ltd, author of the Bestseller book - Lead or Bleed, Investor, TedX Speaker and Founder of DreamCraft Events and Entertainment Pvt Ltd, and DreamCatcher Investments Pvt Ltd.

Recently, the Advertising Standards Council of India (ASCI) has taken a noteworthy step by introducing The ASCI Academy, an initiative aimed at fostering responsible and progressive advertising practices in India.

As a business coach, I laud the council for this development because it is highly significant for several reasons. First and foremost, ethical advertising forms the bedrock of trust and credibility with consumers. It's crucial to instil in businesses the importance of aligning their marketing and advertising efforts with ethical standards.

Businesses that prioritize responsible advertising can gain a competitive edge by setting themselves apart from competitors. They can showcase their commitment to ethical practices, a point business coaches can help clients identify and capitalize on.