Ranbir, Genelia the face of Virgin

The youth oriented Tata Teleservices brand Virgin mobiles have roped in two fresh and young faces of Bollywood - Ranbir Kapoor and Genelia D'Souza as their brand ambassadors.

The brand has also launched its GSM services for the South India region.

According to the reports, Virgin has planned an elaborate multi-media campaign - including television, radio, outdoor, cinema and internet, which will be complimented by print ads.

The creative work of the campaign is handled by Bates, Mindshare is responsible for media buying for Virgin. The web creative agency involved is bcwebwise.com.

Tata Teleservices has a brand franchisee arrangement with Richard Branson's Virgin Group.