Ranbir Kapoor in Panasonic's new ad

Panasonic has released its new Viera commercial. The commercial is treated so as to capture the euphoria and high that a sporting event brings to millions across the country. The ad features Bollywood star Ranbir Kapoor, Virender Sehwag and Baichung Bhutia.

Taking daily instances from life, the commercial gradually builds up to a crescendo; to that one moment in time when Sehwag hits the winning runs of the match and the nation erupts in that feeling of joy and jubilation, united as one.

Panasonic Viera combines state-of-the-art technology to capture these moments better than any other television. As such, if there is that one big moment in a sport where the entire nation comes together, where better to capture it, than a Panasonic Viera television that provides an unparalleled sporting experience?

Panasonic's new TVC for its Viera range of Television infuses a unique blend of Bollywood and Sports to the brand which targets the young audience. The TVC has been conceptualised by IBD India, a subsidiary of Percept-Hakuhodo.