Rangita kicks off SS25 with ‘ShubhAarambh’ campaign

Embracing the vibrant spirit of the spring-summer season, Rangita by Stellaro Brands, a homegrown D2C Indian fashion label, has unveiled its latest campaign—‘ShubhAarambh’, the Spring-Summer 2025 collection. Set against the enchanting backdrop of a summer wedding and shot at the picturesque Chinar Haveli, owned by legendary photographer Raghu Rai, the campaign captures the essence of joy, nostalgia, and self-expression.
Celebrating the individuality of Indian women, their cherished friendships, and cultural roots, the ShubhAarambh campaign is a reflection of Rangita’s core philosophy. Conceptualized and produced entirely in-house, the campaign video showcases a beautiful blend of tradition and modernity—highlighting intimate wedding moments, heartfelt connections, and elegant fashion. The ensembles exude timeless charm while embracing contemporary flair, ideal for both everyday wear and special occasions.
Speaking on the launch, Himanshu Chakrawarti, CEO of Stellaro Brands, shared: "Weddings are a celebration of togetherness, self-expression, and the magic of new beginnings. Inspired by this spirit, ‘ShubhAarambh’ captures the heartbeat of joy, the glow of nostalgia, and the unbreakable bonds that make these moments unforgettable—not just for brides, but for friends and loved ones who join the festivities. Rangita exists to empower every woman to shine—confident, radiant, and effortlessly stunning—whether through everyday wear or occasion-ready styles.”

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The campaign is garnering attention across digital platforms including Instagram, Facebook, and YouTube. It was conceptualized and led by Shivanee Dutt, Sr. Director, Brand Marketing, with creative direction by Saswata Ghosh (photography) and Shayak (videography). The soul-stirring soundtrack features lyrics by Prankur Chaturvedi, vocals by Arushi Tiwary, and music composed by the late Sunjoy Bose.
Looking ahead, Rangita is set to accelerate its growth with a strategic omnichannel expansion. The brand plans to open approximately 25 new stores over the next 12 months, with 5–6 outlets launching in Q1 FY25 (April–June 2025).
Rooted in the insight that weddings are treasured milestones where women express their unique beauty and confidence, ShubhAarambh is more than just a campaign—it’s Rangita’s heartfelt promise to celebrate every woman, in every moment, big or small.

Also Read: Rangita’s Spring-Summer 2024 campaign is an ode to timeless friendships