Razorfish appoints Sundeep Keramalu as Associate Creative Director

Razorfish the world leader in helping global brands drive business transformation, announced today, the appointment of Mr. Sundeep Keramalu as Associate Creative Director (Copy), based out of Mumbai. With Sundeep’s appointment, Razorfish has further strengthened its core capabilities in Digital Media & Marketing, Technology and Creative.

Sundeep joins Razorfish with a rich experience of over 8 years in the industry. Prior to Razorfish, he was associated with prominent names like Times Group & U-Advantage and has crafted impactful stories around brands such as Airtel, Nokia OVI, SureWaves, and Faasos amongst others. The “Surround stories” as he calls them, go beyond being 360 degree communication themes. A recognised name in mainstream media, Sundeep has been published in publications like The New York Times, Huffington Post (UK), The Economist. He not only contributes to Business Insider under his own name, but has also penned 6 full length books as a ghost writer.

Speaking about the appointment, Charulata Ravi Kumar, CEO Razorfish says, “Sundeep brings with him the curiosity to search the new, and find a creative and innovative solution to problems. A perfect fit for the philosophy and culture we nurture at Razorfish.” 

Says Gaurav Pathak, COO at Razorfish, “No. We were not looking for copywriters, Sundeep is a contemporary storyteller and is able to translate problems into transformational ideas that can keep one engrossed in the tale much after its over. He believes in the big ideas with a strong narrative. In his 8+ years of professional writing, he has gathered a diverse portfolio across several genres in Digital, Print, TV, Radio, and Non-fiction.”

Taking a giant leap in the digital universe, Sundeep is excited with the idea of it being personal, customised, and innovative day after day. “What I like about Razorfish is the blockbuster energy that everyone carries in their womb. Especially the top management. It brings me great honour to be part of such a high-spirited organisation. What I'd like to do is to enhance the brand philosophies through sensational messaging that's going to make you think. And with the psyche of Razorfish, I am sure that I'd be able to make you think a lot more,” he says.

Razorfish, known as a world leader in helping global brands drive business transformation, is leaving no stone unturned when it comes to providing their best services to their clients. With the recent hire of Sundeep, the brand has added another talent to their contingent making them stand out in the digital space.

Razorfish India partners clients like Maruti Suzuki, Madura Fashions, Ultratech, Eureka Forbes, Future Group, Philips, and Tourism New Zealand amongst others.