RBI unveils NBBL's BBPS Platform rebranded as Bharat Connect

The Reserve Bank of India (RBI) Executive Director, Vivek Deep today announced rebranding of Bharat Bill Payment System (BBPS) to Bharat Connect at the Global Fintech Fest (GFF) 2024.

This is an important step to refresh and strengthen BBPS brand. Bharat Connect embodies NPCI Bharat BillPay Limited’s (NBBL’s) values and vision for stakeholders and customers, going beyond a bill payment system to create an ecosystem that connects individuals and businesses, through an integrated platform.

The launches took place in the presence of Ajay Kumar Choudhary, Non-Executive Chairman and Independent Director, NPCI

Also Read: Fintechs Must Align with Social & Economic Priorities: T Rabi Sankar