RBNL partners with Speed Records for music content!

Reliance Broadcast Network (RBNL) one of India's youngest multi-media conglomerates announces its alliance with Punjab markets music leaders Speed Records. The partnership gives RBNL's business verticals - 92.7 BIG FM, India's No. 1 FM radio network and BIG CBSSPARK PUNJABI, the leading Punjabi Channel from the BIG CBS joint venture, immediate access to the extensive and expansive library of Speed Records, thus further strengthening its offering. The alliance simultaneously gives Speed Records excellent platforms through which they can reach their rich music content to a huge audience base in the region. Speed Records, boasts of an enviable library with music ranging genres like Sufi, Punjabi, Hip Hop, Contemporary, and featuring music ranging stalwarts to fresh talent with names like Gippy Grewal, Jazzy B, Satinder Sartaj, Amrinder, Honey Singh, Alfaaz, Preet Harpal, Master Saleem, Nacchatar Gill, Geeta Zaildaar and more.

The coming together of the No. 1 players from the Punjab region, across the Music Company ' Speed Records, the Radio Station ' 92.7 BIG FM and the Television Channel ' BIG CBS Spark Punjabi, promises to see excellent synergies coming into play.

92.7 BIG FM is already a leading FM station in the region with a strong reach to over 22 cities in the PHCHP region. With a significant part of its programming featuring music ' which is local, featuring the latest and widest Punjabi music preferences, the alliance with Speed Records will allow the radio station to serve an assortment of music ranging genres. The deal allows for 92.7 BIG FM to play the music of Speed Records across any of its Stations in India.

Similarly, BIG CBS SPARK PUNJABI caters to audiences who demonstrate high music preference in their entertainment choices. With a high affinity for music, the library of Speed Records promises to further strengthen the offerings of the Channel. The increased music content will see categorization of the songs and introduction of new daily music shows that have been christened - Dil Bole Haddipa, Chak De Dholiyan, Spark Top 20 and Punjabi Melodies.

Speaking on the occasion, Reliance Broadcast Network said in a statement, "This alliance allows our audiences immediate access to an enviable music library, featuring some of the best and latest from the Punjabi music industry. With music surfacing as one of the key entertainment preferences during audience insight mapping, we are happy to be upping the ante on it. Through our media platforms ' both 92.7 BIG FM and BIG CBS SPARK PUNJABI, we offer audiences the entertainment that they seek while offering marketers the best ROI for their brands."